XYZ president, Jane, is seeking to expand her company’s bicycle sales operations to include a European country in early 2022. A previous study had indicated that France, Croatia and Portugal as the top three candidate countries. Jane wants to act quickly while there are only a few competitors that approximate XYZ’s revolutionary braking technology. Jane has many questions and concerns that need to be resolved before XYZ can proceed with its market expansion.She is asking you as marketing vice president to provide answers to several key questions.
Answer: The hiring approach should be hiring a polycentric staffing framework because it’s more suited for a local approach and makes sense for firms pursuing a localization strategy.
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