For your Unit 4 Complete assignment, write a narrative essay (minimum 1,500 words) in which you address and discuss the questions and statements listed below. Use at least four (4) or more scholarly sources and remember to demonstrate a thorough understanding of the learned concepts from the unit’s READ and ATTEND sections in your essay. The course textbook or READ section may be used as one of the scholarly sources. Provide properly formatted APA citations within the body of your essay as well as corresponding references at the end of your essay. Make sure your essay meets the minimum word-count before the reference list is added.
Refer to Case 11: Frauds of the Century
You work at a successful multilevel direct selling company. Recently, critics have accused your firm of being a pyramid scheme. While you award recruiting independent distributors with commissions on the sales of their recruits, an actual product of value is being sold. Some are calling for your company to eliminate its multilevel marketing compensation scheme. You must come up with an answer defending your compensation model and explaining why it is not a pyramid scheme.
Be sure to address:
Refer to Case 5: New Belgium Brewing: Ethical and Environmental Responsibility
You are asked to provide advice for an organic cigarette firm. The firm wants to market the sustainability of its products, including the fact that all the tobacco has been grown with sustainable farming methods. This does not make the cigarettes any safer. Is this situation the same as that faced by New Belgium Brewing? How would you advise the firm and help it to maintain its responsibilities to consumers regarding the dangers of smoking?
Be sure to address:
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