World Wide Fund Organization Social Media Campaign Descriptive Essay – Assignment Help

Help me study for my Communications class. I’m stuck and don’t understand.

Don't use plagiarized sources. Get Your Custom Essay on
World Wide Fund Organization Social Media Campaign Descriptive Essay – Assignment Help
Just from $13/Page
Order Essay

My client is WWF, and please revise my draft according to the two comments I have uploaed and scoring rubric.

Introduction

Over the course of the semester you have had the opportunity to explore your client’s strategic goals and create elements of a social media campaign. The purpose of this project is to synthesize through a complete social media strategy and campaign that you design for your client.

Your submission should be written, and 10-15 pages in length (excluding references and/or appendices). As described in the directions below, you should make use of the strategy and campaign templates made available through Hubspot (or other resources you may have available in your professional sphere, or online). Feel free to edit and adapt a template to work for the proposal that you want to make.

Directions

Use templates to develop a social media strategy/campaign plan for your client. Remember from our readings and course materials: campaign development should always follow strategy. You should begin by establishing a clear picture of your client’s overall strategic mission, and then create the context for the integration of social through a situational analysis.

Next you will detail the results of some social monitoring on behalf of your client. Establish the client’s communication objectives (which should support the client’s strategic plan) and identity the current target audience.

This foundation should lead logically and persuasively to your proposed use of social media as one component of the client’s communication plan. Detail the overall social approach, including channels and key messaging. Then, conclude with a specific campaign proposal. This campaign should include SMART objectives, sample content, a publication calendar(s), and metrics for assessing campaign outcomes.

Each of these topics has been covered during one or more weekly lessons this semester.

Thus, your submission should include the following:

  1. Introduction to the client (history, mission, vision, brand identity, corporate goals)
  2. Situation analysis (social/political/economic landscape, current publics, target audience)
  3. Social media monitoring
  4. Communication objectives (a minimum of two)
  5. Campaign proposal (including proposed channels, sample content, SMART campaign objectives – a minimum of two)
  6. Editorial/Social calendar (It should include at least 10 entries – it could be 1 week, or up to a year’s length, depending on the nature of your proposal)
  7. Metrics

Remember that sections 4, 5, 6 & 7 should include a “Justification” overview or summary that grounds the content of the section in course content/readings and/or your analysis of the client and their situation.

Format

Your proposal should be submitted as a Word file or .pdf. It should be no more than 15 pages in length, and use design elements that would be appealing for your client. This means that your proposal should incorporate images, figures, tables, etc. when relevant and when those components can highlight/enhance your proposal message.

Your proposal font should be at least 10 point in size. Margins 1.5”. Generally, all text should be double-spaced (use 1.5 or single spacing only for style/emphasis).

Your proposal should be proofread and edited for style, grammar and clarity. All citations should be created in APA format, and this proposal should include a cover page, headers, page numbers, and a table of contents.

In sum, this is a professional communication plan proposal. What you submit should reflect the quality of work you would want to have if you submit the proposal to an actual representative of your client team.

Scoring

This assignment is worth 60 total points.

Rubric Area Weight of Row Unacceptable (0 – 49%) Satisfactory (50 – 79%) Exemplary (80 – 100%)
Introduction 10% There is no introduction or the introduction does not craft a full picture of the client. Mission, vision, brand or corporate goals may be missing. The client’s mission, vision, brand and goals are summarized but require clarification or are not interpreted as part of the client’s overall strategic plan. The introduction effectively establishes a clear description of the client’s strategic plan including all key elements.
Situation Analysis 10% The situation analysis does not address the relevant situational features and/or discusses the situation without explaining the relevance for the client. The situation analysis offers a general assessment of all relevant components but does not show a strong sense of how this will guide the client’s communication plan. The situation analysis is thorough, complete, and effectively integrates all components to offering a compelling case for the direction of the client’s communications.
Social Media Monitoring 10% The monitoring report is incomplete and/or does not show an understanding of how monitoring translates to decisions for communications campaigns. Monitoring is evident, and there is some connection between the monitoring outcomes and the campaign proposal. The competitor analysis may not be complete or the connection between outcomes and plan is limited. All components of a monitoring initiative are evident and outcomes are clear and interpreted. Interpretation is clearly and thoughtfully connected to the campaign proposal.

Communication

& Campaign Objectives

10% Objectives are not included in sections 4 and/or 6 OR the plan does not show evidence of understanding the distinction between strategy and campaign objectives OR objectives are not written in a SMART format. Most objectives show evidence of understanding the distinction between strategy and campaign objectives and most are written in a SMART format. The objectives derive logically from the plan narrative. Appropriate objectives are selected for the strategy and campaign levels. Objectives show strong grasp of SMART format.
Campaign Proposal 20% The proposal is missing elements (channel, content, objectives) or fails to justify the proposal in a way that reflects understanding of course materials and/or the client. Elements that are included are poorly chosen/constructed. The elements of the proposal are included and justified, however the elements may be underdeveloped and/or the justification may not be strongly tied to the client or situational analysis. All proposal elements are creatively crafted and reflect a strong sense of virality and purpose. The justification for all elements is well grounded in the interpretation of the client, their situation, and their strategic goals.
Calendar 10% One or more calendar elements may not be included or the calendars do not reflect the time constraints. The calendar components are not tied to the campaign proposal and/or do not show an understanding of how timing impacts social campaigns. Both calendar elements are included within the correct time constraints. The calendar elements may not be clearly tied to the campaign proposal or do not show an understanding of timing relevant for the campaign. Both calendar elements are effectively designed within the specified time constraints to leverage the client’s strategic position and situation, and to maximize outcomes in the proposed social media campaign.
Metrics 10% Metrics are not included or are not connected to the campaign proposal objectives. Metrics are included but may be insufficient to measure the outcomes on the described objectives. Metrics may show some understanding of the relevance for interpreting the campaign. Metrics are included for all stated objectives. Metrics chosen are appropriate for the client and the campaign. Justification clearly explains the connection between campaign outcomes and overall strategy.
Course concepts 10% The overall plan document does not show a strong grasp of course concepts; the language used is not consistent with contemporary approaches to social media and/or is used inaccurately and/or without effect. The overall plan document shows a moderate grasp of course concepts; contemporary language is used effectively but inconsistently to make a substantial appeal for the value of the plan for the client. The overall plan document shows a strong grasp of the course concepts; contemporary language about social media is used both consistently and effectively to display expertise about the subject matter and to make a persuasive appeal about the value of the plan for the client.
Presentation 10% The overall plan document does not show evidence of attention to presentation; there are numerous spelling/editing errors, it is difficult to read either because of style or clarity, requirements (such as page numbers/limit) are not met. The overall plan document is presentable. There are minor errors that do not distract from understandability; style elements are limited and basic, but all written requirements are met. The overall plan document meets all the written requirements, is free from error, is edited for clarity and persuasive effect. Visual elements are well-designed and clearly chosen to illuminate the plan elements in a way that contributes to the plan’s message.

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.