UWE STYL4U Strategies to Mitigate COVID 19 Disruptions Paper

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You are a Graduate Business Analyst working for Styl4U plc (Styl4U). An organogram and business description of Styl4U is provided in Appendix B (pages 9-10). The President – Finance, Prerana Singh, has been asked by the Board of Directors to give a letter of advice as per the attached memo, Appendix A, on page 8 of this brief.

Prerana has tasked you to draft a reply that she can send, under her own name, with no amendment by her.

Your response should draw on reputable and reliable sources only (to be clear that means no unattributed internet sources quickly googled, so no ‘Anon’ references please). Academic articles, company or institutional sources, and professional sources are required following academic referencing conventions for this work. No marks will be given for sourcing your work from lecture slides or lecturer or tutor opinions or material, so please don’t do that. This is meant to be based on your independent research. The flip side is that credit will be given for genuine insight and communication skill, as would be required in a real exercise of this nature. A Director or Executive Manager would reject unreliable sources.

Your letter should cover as a minimum:

  • Answering the direct questions asked by Styl4U’s Board of Directors in their memo, replying in terms that an ‘informed non expert’ might understand. It should not be written using any technical or academic ‘jargon’ type language copied from your sources that is not phrased in the way you would normally speak to this type of forum. Rather you should use your sources to help you put things into your own words that communicate well to a busy executive and superior. The markers’ subjective informed judgements on the quality of the work in meeting client needs, using their extensive business experience of such projects, will form a key part of the marking process.
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