What marketing channels are used by Ford?
In future, do you expect Ford to make greater use of digital channels and in particular mobile commerce (M-Commerce) Why do you say that?
How would you describe Ford’s level of distribution intensity? Why do you say that? Identify two of the emerging channels you believe Ford could use. Why did you select these?
Identify and describe three key areas Ford must consider when managing their supply chain. Why did you select these?
The next two questions refer to Lithia Ford in Grand Forks.
What method(s) would you use to segment the retail side of the auto business? Why did you select this option (these options)?
Is Lithia a shopping or destination store? Why do you say that? Identify and describe three ways Lithia uses atmosphere to get consumers to buy.
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