I need help with a Marketing question. All explanations and answers will be used to help me learn.
•Identify 3 external trends or forces for each of the 5 broad
environmental areas (STEEP: Sociocultural, Technological,
Economic, Ecological, and Political)
• For each trend, briefly describe an opportunity and/or threat
that it creates
• Provide an organizational response to each trend
• List an external source (title, description and type) from which
to monitor each trend. Sources must be trackable over time,
not isolated articles. A reference listed as just www.xxx gets
no credit. Every source must be included in your reference list
at the end of the report (APA format). Information found on
your company’s website is not valid for this part of the
report. Sources must be external to the company.
• Organize all of the above in one or two tables that are clear
and professional (minimum 10 pt. font).
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