TWU Segmentation Targeting & Positioning Strategies of a Product Research Paper – Assignment Help

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For your final project in this course, you will apply what you have learned about the four P’s to research the segmentation, targeting, and positioning strategy of a product and analyze how the marketing mix is incorporated into that product’s marketing strategy. The marketing mix should accomplish the positioning strategy of a product within a targeted segment. Your mission for this project is to explain in a written report how the positioning strategy is accomplished using the marketing mix for a product of your choice from a well-known brand.


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