I’m trying to learn for my Marketing class and I’m stuck. Can you help?
The internet has brought about lots of changes in the way businesses perform their functions. One of these changes is the ease and convenience of looking for a product’s price and choosing the one with the lowest price offering. This discussion is about price transparency and its impact on businesses.
In Module 4, you studied the “product” component of the marketing mix. One category of products you learned about was “shopping” products. A common characteristic of these products is that customers engage in extensive search before choosing and buying them.
For your initial post in the discussion forum, choose a shopping product from a well-known brand to research and address the following:
Respond to at least two of your peers. Consider their responses to discussion points 4–6 above and critique their assessments for their products, supporting your position with specific examples. Then discuss how those points compare to your own product and explain why they might be similar or different across different products or brands.
For your initial post (1), you must do the following:
● Compose a post of one to two paragraphs.
● Take into consideration material such as course content and other discussion boards from the current module and previous modules, when
appropriate (make sure you are using proper citation methods when referencing scholarly or popular resources)