Temple University Porter Competitive Strategies Analysis – Assignment Help

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    •Be concise and include only pertinent information.

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    • Instead of focusing on humans and dogs using the facility, only focus on the dogs.
    • We would be marketing stand-alone facilities that are convenient for busy people who want their dogs to be as healthy as possible.
    • The pet owner is hiring a “Personal Trainer” to exercise their dog. This is different than hiring someone to walk your dog and it is more than only providing obedience training.
    • Programs offered could include weight loss, but also just general exercise, socialization for their dog, and some obedience training. There could be dog treadmills, a small swimming pool, an obstacle course, etc.
    • Dog gym selling point is that it is a convenient option for the pet owner to run errands while their dog is improving their health and well-being.
    • If our facility location was strategically placed near large gyms, the pet owner would have the option to drop their pet off at our facility and then go next door and get their own workout. Most gyms are located near convenient shopping, so if the pet owner is not a gym enthusiast, they can run errands.
    • Here are the questions: 1/ Which of Porter’s competitive strategies would you follow in formulating the overall strategy? why? 2/ Analyzing the consumer market, what cultural, social, and personal factors have the most influence on your consumers? why? 3/ what kind of marketing activities should your company plan to coincide with each stage of the consumer buying process (for this service)? Explain

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