Help me study for my Marketing class. I’m stuck and don’t understand.
Topic: Social Media and Word of Mouth
In the last ten years, social media has become an important marketing communications tool for most businesses.
Discuss whether businesses that are not on any social media platform can still establish a fruitful relationship and effectively communicate with today’s consumer.
You may use example from the Facebook case study attached (page 653 in your eTextbook) or any other relevant form of social media platform (online forums, blogs, etc.) to support your position.
Please include other researches via online websites and cite accordingly.
Referencing format: APA citation