I’m working on a Marketing question and need guidance to help me study.
You must post a complete answer to the following discussion questions in 300-500 words APA format:
- Scenario: You are a marketing manager in a retail firm. You want to analyze whether the response rate from one email (answered yes/no) versus another email (answered yes/no) was really statistically different. Note: both variables are nominal.
- Describe a method you could use to perform this analysis and how you would interpret the results.