St Edwards University How to Make Choosing Easier by Sheena Iyengar Discussion – Assignment Help

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Since Henry Ford first stated, “Any customer can have a car painted any color that he wants so long as it is black”, marketers have been trying to develop choices for customers. In fact, General Motors differentiated itself from Ford by offering cars in different colors. Today, customizable manufacturing methods allow almost an unlimited number of choices. Look at your cell phone for instance, everyone is able to customize their phone anyway they like. Consumers have come to expect choices and complain vehemently when choices are reduced. Devo, a new wave band in the 1970s and 80s even had a hit entitled Freedom of Choice. Please click on the link, not the image thumbnail:Devo – Freedom Of Choice (Video) (Links to an external site.)Devo - Freedom Of Choice (Video)

Watch Dr. Sheena Iyenger’s Ted Talk, How to Make Choosing Easier (Links to an external site.) (16 minutes), In the video, Dr. Iyenger makes the argument that maybe consumers have too many choices. In your opinion, should we limit choices for consumers, as Dr. Iyenger argues, or should consumers have as many choices as they desire? Please answer this question in a total of 300 to 500 words.

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