Prepare a 750-word discussion of the assigned articles. Attached is one example and rubric
1)Page 52-55only http://staging4.texterity.com/skininc/january_2019/MobilePagedReplica.action?ajs_aid=08880eb8-c10d-4348-9d88-03e310ebf619&oly_enc_id=2248G5817012G2G&r=2248G5817012G2G&pm=1&folio=58#pg61 2) https://www.dermascope.com/marketing/retention-marketing-focus-on-the-clients-you-have-not-the-ones-you-think-you-need#.WoEMQWbMxo5
1. SUMMARY: After reading the articles, summarize the main ideas of each article in three sentences or less. A summary should communicate to your audience what the articles are generally about, and it answers the question, “What is the significance of these articles?” A summary does not include personal opinion or critique, and it
must be in your own words.
2. CRITIQUE: Provide one critique of each article. To be “critical” of a work does not mean to be “against” it, but rather to reflect on it in a well-informed, objective way. Your criticisms must be grounded in reason and evidence, not personal taste (i.e., you may need to cite your arguments with outside sources).
3. INSIGHT: Provide one insight for the spa industry from the articles.
4. QUESTIONS: Finally, at the end of your discussion, you must prepare two
discussion questions for your classmates to consider. The questions can be points of confusion, issues for further consideration, follow up research ideas, and so on. You may play around with voice and form, writing in a journalistic manner or more personal in tone. However, there must still be a sense of formality.
REFERENCES When citing articles, please refer to APA for citations (i.e., the author’s last name and the year of publication for the source should appear in the text, for example, (Jones,1998), and a complete reference should appear in the reference list at the end of the discussion).
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