SEU Sonoran Lifestyles Targeting Customers with SPSS using RFM Analysis Discussion – Assignment Help

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  1. This week, we will master SPSS using RFM analysis. Please read the attached file in creating RFM and decile analysis.
  2. Please read the Sonoran Lifestyles: Techniques segment customers effectively on the details of the assignment. 
  3. You will use the Sonoran Lifestyles data to finish 2 parts of the analysis 
    1. Preliminary and Decile Analysis, and
    2. RFM Classification. 
  4. Be sure to follow the outlines and prepare the report addressing the questions listed in the Sonoran Lifestyles: Techniques segment customers effectively. You have 8 questions to finish, be sure to label your answers.

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