Crisis News Conference
Thanks to all media houses for attending this press conference. As the people of New York City, it is your expectation that the city’s management should focus on ensuring that the lives of the citizens are secure and sufficiently provided for. As the city’s management, we are doing all we thought could help us curb challenges with security and provision in this city. The events that have unfolded in the past few weeks with regards to a terror attack and subsequent fear and lack, have pushed us back to the drawing board as the management, with the sole objective of determining the loop holes in our security systems. As much as we may not be in a position to give back lives lost or to immediately revert our economy back to where it was before the attack, we are working around the clock to ensure our people are provided for at these trying times. We are also working on tactical and strategic solutions to ensure that such occurrences never repeat in future. All we could ask for right now is the support of the media and the city’s populace as a whole.
For the media, we have had very productive and supportive interactions in the past. Our city and country by extension has laws that allow for the freedom of press and through these laws, we have given the press the opportunity to provide criticism where it deems fit. In our current situation, it is our prayer that the positive relations established prior to the attack will carry the day. You should be supportive in your reports, objective and not subjective. This was unprecedented and we are doing all we can to ensure that a repeat of such does not occur in future. In cases where we could have supportive criticism, do not fail to call on us. Help us to disseminate information to the masses where necessary, while avoiding fear mongering and the spread of unconfirmed rumors. On our side, we will provide the information you need to help you aid in the containment of this crisis today and beyond.
Summary of How to Conduct the Conference
When calling for the press conference it is expected that various types of media will be present. These may include but not limited to print media outlets including regional and national magazines and news paper stations; televised media outlets such as television stations and radio stations. For the press conference to be effective, the city CEO will be the keynote speaker while the chief PR officer will be the facilitator of the conference. The facilitator will be responsible for starting and closing the conference.
During the plenary session, it is expected that questions asked will revolve around the government response to the crisis (why there was no press conference earlier); the specific plans that have been put in place to ensure that such events are not repeated; the compensation of those injured during the crisis. Throughout the session, the main objective of the speaker will be to keep all the media outlets informed and to provide as much information as possible without divulging sensitive or speculative details (Vendrell, 2001). As such, the response to the first question would revolve around completing mitigation measures and having accurate data on casualties and the ensuing actions. On the second question, the response has to be based on the consideration of a crisis as any event that has the potential to affect public safety adversely as well as resulting in financial loss. The plans have to take into consideration the preparations for crisis management; actions during actual crisis and post- crisis actions (Coombs, 2014). For the third question, proactive communications in times of crisis will be the underlying factor of consideration (Xu, n.d). The response would involve informing the public of plans to compensate and promising them more confidential information on the terms and conditions of compensation.
Coombs, T. (2014). Crisis management and communications. Institute for Public Relations. Retrieved from www.instituteforpr.org/crisis-management-communications/
Vendrell, E.G. (2001). Planning for effective media relations during a critical incident. International Foundation for Protection Officers. Retrieved from www.ifpo.org/resource-links/articles-and-reports/public-and-media-relations/planning-for-effective-media-relations-during-a-critical-incident/
Xu, J.H. (n.d). Students’ guide to media relations in crisis management: using communication tolls to protect company reputation. The Arthur W. Page Center. Retrieved from bellisario.psu.edu/assets/uploads/StudentGuideUsingCommunicationToolsProtectCompany.pdf
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