I’m studying for my Communications class and need an explanation.
PURPOSE OF ASSIGNMENT:
THIS ASSIGNMENT HAS TWO PARTS: Each section requires a response, but you should put ALL parts into one single paper for submission.
FORMAT: Please make sure your name is at the top of every page of your paper. Double-space your paper and use 1 inch margins all around (it makes it easier to read). No cover page is necessary. Paper length – 2 pages
The purpose of this assignment is for you (a member of the public) to review various coverage of a specific event or story presented by media and evaluate whether a media company’s performance is living up to the requirement TO SERVE THE PUBLIC’s INTEREST, CONVENIENCE or NECESSITY (PICON).
PART 1: MEDIA WATCHDOG PROFILE
Become familiar with a media “watchdog” organization of your choice (see list below or choose one not listed, but let your Professor know). Watchdog organizations exist to improve media. So you can use the information you learn about their expectations to “judge or evaluate”; media content providers and, MOST IMPORTANTLY, come up with your own definition of THE PUBLICS’ INTEREST by which you will judge media’s performance.
THIS PART 1 SHOULDN’T TAKE YOU MORE THAN 20-30 MINUTES.
Provide the following information about your chosen watchdog organization that you will find on its web site. If the information isn’t there, just indicate that in your answer. Specifically, you will provide the following information about your chosen media watchdog organization:
|medialegalproject.org (Links to an external site.)|
PART 2: CHOOSE A MEDIA STORY
Choose a media-covered topic you’d like to watch-listen-read-write about.
Find coverage of your topic from 3 of following types of media outlets (you choose which 3). Provide a brief (one paragraph) description of the content you find, how information was presented, and what effect you think it might have on someone consuming it, or what meanings might be created by audience members. IMPORTANT: Do you think the coverage SERVES THE PUBLIC INTEREST? Why or why not? End your paper with a paragraph explaining what information was consistent across the different coverage, and what information was different.
1. Left politically leaning Newpaper (can be online)
2. Center politically leaning Newpaper (can be online)
3. Right politically leaning Newpaper (can be online)
4. Visual content: Television/video (could be a TV show or film, an ad, public service announcement, etc.) Take a screenshot or provide the image (ad or whatever) that is representing your topic.
5. Non-USA based news source
6. Radio news or podcast
7. Online video, YouTube, etc. Something that isn’t specifically news.
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