Rhetoric summary

Your final reading in rhetoric theory and analysis, Longaker & Walker, pushed some of the terms and definitions of other readings further. In this Summary, focus on that text, laying out the argument (that portion that is visible, this is an excerpt after all) and the key points. Recall that a Summary is not a reiteration, but is a succinct restating of the argument. Use specific references, but also use your own words whenever possible. Consider an overarching approach to their argument. Perhaps two parts, where the first recounts traditional definitions, and the second moves to the expanded definitions (affect, identification, ideology). Or, move through each appeal (logos, pathos, ethos) discussing the difference between the traditional and expanded definitions. Whatever organizational structure you decide to use, make sure to include the expanded definitions. Bodily dispositions, for example, focus on more than the "emotion" that might be indicated by language — it is the feeling, sensation, bodily reaction, and cognitive emotion of an experience. A fear of heights, for example, can be described very simply, or can be described in a visceral and embodied way that speaks to the whole experience of that fear. Fear itself contains sensations, bodily reaction, cognitive emotion, threat, anticipation, memory, and logical reactions/predictions of what might be coming.

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