I’m working on a marketing report and need support to help me learn.
In this class we will be discussing the basic foundations of marketing. Your weekly class project is to apply each of our weekly marketing components to be used for your fictional
t-shirt company, as discussed in the Course Project Introduction section.
For this paper, you are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one of the following options below. Whichever option you choose, you will continue to use this option for each weekly course project assignment. The weekly projects will build towards your final marketing plan for your t-shirt company.
You will only be choosing ONE of these options. Choose one option for your t-shirt company:
Option 1: Low cost t-shirt company
Option 2: Medium cost t-shirt company
Option 3: High cost t-shirt company
Module 01 Assignment Directions
Submit a 2-3-page paper in which you start to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: your t-shirt company introduction, the marketing mix, and SWOT analysis chart. Your paper needs to be in APA format, include a title page, and a reference list.
Section 1: T-shirt Company Introduction (1-2 paragraphs)
Section 2: The 4 Ps (2-4 paragraphs)
Section 3: SWOT (include SWOT chart image) and SWOT Summary (2-3 paragraphs)
Helpful suggestions when writing your paper
Visit the Companies & Industries page of the School of Business Guide for recommended databases and database instruction for learning more about the apparel industry.
Are you new to research or using the library databases? Consider scheduling a research appointment with the Business Librarian
Resources to use to help create your t-shirt company name
Behind The Name (provides information and meaning of first names)
Business Name Generators – Use for brainstorming ideas.
Use your favorite search engine to locate a business name generator website.
Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:
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