Analyze an organization’s value proposition.
Distinguish factors that influence buyer behavior.
Assess branding strategies for achieving marketing goals.
Evaluate current and emerging digital marketing strategies.
Executive Summary (no more than 100 words)
Table of Contents
Introduction of the new product.
Write a value proposition for the new product and describe the importance of having a value proposition.
Distinguish factors that influence consumer buying behaviors by creating a consumer buyer profile for the new product.
Describe the branding strategy and discuss how this strategy meets marketing goals.
Explain emerging digital marketing strategies that you will use in the social media campaign of the new product.
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