PUB 610 Grand Canyon University The Situational Analysis Discussion – Assignment Help

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– minimum of 150 words or more

– strong academic writing / APA style 7th ed (please use in-text citing and References at end )

– must be scholarly articles only no older than 5 years or website that is gov/ org. no blogs

– please be original writing ( will check for plagiarism ).


In our textbook, the situation analysis and audience analysis are combined in one analysis. According to Schiavo (2014) the key steps of a situation analysis are as follows:

Define and understand the health issue; identify key groups, stakeholders, and constituencies; understand social, political, and other determinants of health; develop, share, and discuss an audience profile and segmentation report; research existing programs, initiatives, and resources; highlight unmet communication needs; and describe overall barriers to program implementation and proposed change (pg. 311).

Essentially a situation analysis helps to identify what strategies may or may not work in coming up with a solution for a health issue (Schiavo, 2014). Overall, the steps of a situation analysis seem straightforward and manageable, however, I believe the research existing programs, initiatives, and resources step has the potential to be quite challenging. Depending on the health issue identified and the suggested program, it could be quite difficult to find relevant enough research to be helpful. As far as the situation analysis step as part of the health communication plan, this is a crucial step in fully comprehending the health issue, the target audience, and qualities that could either impact or improve the health communication program or intervention. Without this step it would be nearly impossible to determining the goals of communication, the strategies of communication, the plan for communication, and the plan for the program assessment.


Schiavo, R. (2014). Health communication: From theory to practice (2nd ed.). Jossey-Bass.

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