Project paper

Course Project Proposal

For your proposal use the quick write in the text box to submit your company, client, and product/service information. You will use this information once approved to populate the week 2 sections of the template.

IDEAS: Select a small business, or non-profit client’s product, either a manufactured product or a service for your proposal. Your client should have less than 500 employees. Choose a business or nonprofit you are familiar with and related to your career field if possible.

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Possible clients include current or former employers, hotels, non-profits, convenience stores, restaurants, gyms, retail stores, manufacturers, dentists, doctors, software app designers, etc.

Large national corporations such as Walmart, Target, Amazon are not acceptable!


For the Marketing 320-course project, you will be developing a marketing plan proposal for a small business, or non-profit client’s product, either a manufactured product or a service. Large national corporations such as Walmart, Target, Amazon are not acceptable! Your client should have less than 500 employees. Choose a business or nonprofit you are familiar with and related to your career field if possible. Possible clients include current or former employers, hotels, non-profits, convenience stores, restaurants, gyms, retail stores, manufacturers, dentists, doctors, software app designers, etc. The plan will allow you to research and think about all the elements involved in marketing a business or non-profit and provide practical applications for the concepts you will be learning during the course. The plan should be developed as a presentation to your client.

This project is an important way to prepare you for the 21st-century workplace that is digitized, interdependent, and dynamic. The project will help you develop these skills valued by employers:

  • Communication
  • Problem Solving
  • Critical Thinking
  • Research
  • Data Analysis
  • Decision Making
  • Innovation
  • Presentation
  • Software
  • Leadership

Use the course project to grow your professional skills and prepare for your career. Be engaged, and active. You will be rewarded with a positive learning experience, great grade, and skills that make you an attractive hire for an employer.

If you have any difficulties with the course project, contact your professor as soon as possible. They will address any issues you might have and work with you to make the project a success.

Course Project Paper Expectations

Your Course Project Paper will be written in stages using the paper template in the course shell.

You will supplement textbook and MindTap content with original research from scholarly sources. You are also required to reference content from your textbook.

The paper must follow APA 7 guidelines. Please see the APA resources in your course shell.

You must use the template provided in your course shell, address all content, and follow all guidelines.

Please see the APA paper template for more details on the content required for the paper.

Please take note of the following expectations for your course project paper:

  • The APA paper template provided must be used for every submission. Papers not using the template or altering the template will result in a score of 0.
  • The paper should address all the content requested for each section. Please contact your professor if you do not understand what is needed.
  • The paper is cumulative. You should turn in the entire paper for submission. This includes all previous sections and sections not completed.
  • If your professor requests corrections for your paper, please make corrections before submitting your next sections. Please do not turn in a paper that has not been corrected!
  • Proper in-text citations should be made to document your sources of information.
  • Excessive quotations should be avoided. If you use a quotation explain why it was used. As a rule, every sentence you quote should be accompanied by three sentences in your own words.
  • In-text citations and a reference page must be included with every submission. (Reference summary must be submitted and match paper references)
  • If you need help with your course paper, please contact the Academic Support Center at FPU. You can connect with a live tutor and submit a paper for review. Please take advantage of these resources to improve your paper and grade.

· Final course papers are submitted to “turn it in”. This online software program compares your content with content from published sources. Your paper should not evidence more than 25% similarity to outside sources to be received for a grade. Papers above this threshold will be returned for revision. Final papers that do not meet this threshold will be given a grade of 0. Please make sure that your paper is your own work and turn your paper in early so that it can be reviewed and revised if needed.

· Course paper sections should be completed on time according to the course project schedule. Please feel free to work ahead!

· If you need help with your writing skills and grade Grammarly is a great resource. You can download and use this free online software as you write your paper. It will help you improve your writing skills and grade.

Marketing Plan Schedule

Week 1: Course Project Proposal

Week 2: Introduction / Company Description / Social Responsibility & Ethics / Environmental Analysis

Week 4: SWOT Analysis / Marketing Objectives

Week 6: Marketing Strategies / Implementation Plan / Success Criteria / Conclusion / abstract/Executive Summary

Please read and follow all Course Project Guidelines.

Grading Rubric

Weekly Submissions APA Format Content Editing Total
Project Proposal
(Week 1)
Paper Drafts

(Weeks 2 & 4)

5 20 5 30
Reference Summary Template

(Weeks 2 & 4)

Final Paper 55 200 25 280

Please note: Work that does not use the required template, attempt to use APA style, use Grammarly, or make corrections previously requested by the Professor, will receive a grade of 0.

Description of Rubric

1. APA Format: Quality work will include using the APA template provided, making necessary in-text citations, and providing a reference page that corresponds to citations. The document and presentation must consistently conform to APA 7 guidelines. Work that does not try to consistently use APA style will be returned with a grade of 0.

2. Content: Quality work will address all required content requested in the Course Project Templates.

Professional writing is expected. Here are your guidelines:

· The objective of the document is easily identified; content supports the objective

· Content, structure, and language of document geared to the intended audience

· Subsections thematically coherent and accomplish their intended functions; document organized according to readers’ needs; the relationship between ideas clear

· Statements of fact are clearly supported by accurate evidence considered credible by the audience; enough detail to support the main points of the document

· Sentences flow smoothly, are structurally correct, and convey the intended meaning; no wordiness

3. Editing: Quality work will be free of any grammatical, spelling, and punctuation errors.

· Tables, graphs, and images are included as needed or requested to support key parts of the content, are designed for easy comprehension, and are placed appropriately

(Professional Writing Guidelines Adapted from MIT Sloan School of Business Open Courseware)

The use of the paper template provided in your course shell is required.

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