Prepare a written answer of what you consider to be the key issues in response to the questions posed below

The assignment is based on the electric vehicle (EV) industry and its key players. The articles for this assignment are titled: (The questions are in the document titled ‘QUESTIONS’)

– The future of getting from A to B
– Bunged up: how the green boom could get stuck
– Chasing Tesla
– Herbie goes electric

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Assessment rubric criteria Each of the following two criteria is worth 8 marks out of 40.
1. Key PESTEL factors and effects of their opportunities/threats on the organization
2. Application of key aspects from Porter’s five forces and identifying industry life cycle and opportunities/threats

Each of the following two criteria is worth 10 marks out of 40.
3. Identification and assessment of resources and capabilities (threshold/distinctive and VRIO criteria), and recommendations
4. Identification and mapping of stakeholders and ethical stance, and recommendations

Each of the following two criteria is worth 2 marks out of 40.
Writing and presentation – the extent to which the…
– Analysis and findings are clearly and logically structured
– Writing is succinct and well-developed, including citations

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