I need an explanation for this Business question to help me study.
Case study questions :
case study in the uploaded file
- Compare and contrast the nature of the business market structure and demand relative to
consumer market structure and demand for a specific P&G product.
For the same product, discuss the differences in the types of decisions and the decision
process for business and consumer markets.
This case covers the various members of a P&G Customer Business Development team.
For a P&G corporate client, illustrate how the different roles of the buying center might
interact with that CBD team. Be specific.
Discuss some ways that P&G’s CBD structure is more effective than a single sales rep.
Why have P&G’s competitors not been able to duplicate its customer relationship strategy?
Will P&G’s divestment of 100 brands pay off? Why or why not?