PMU Procter and Gamble Products & Business Market Structure Case Study – Assignment Help

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Case study questions :

case study in the uploaded file

  1. Compare and contrast the nature of the business market structure and demand relative to
    consumer market structure and demand for a specific P&G product.
  2. For the same product, discuss the differences in the types of decisions and the decision
    process for business and consumer markets.
  3. This case covers the various members of a P&G Customer Business Development team.
    For a P&G corporate client, illustrate how the different roles of the buying center might
    interact with that CBD team. Be specific.
  4. Discuss some ways that P&G’s CBD structure is more effective than a single sales rep.
  5. Why have P&G’s competitors not been able to duplicate its customer relationship strategy?
  6. Will P&G’s divestment of 100 brands pay off? Why or why not?

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