Pace University Launchtrip Competitive Review Worksheet Essay

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Each preliminary report should preferably be in bullet form, detailing your findings and/or current thinking on a particular part of the campaign plan.

Imagine your client calling you and saying, “You’ve been working on the … (i.e., #3 : Competitive Review)… for some time now. We wonder what you’ve found and what you make of the findings. Please give us a report detailing your findings.”

Any bullet asserting facts and numbers must be based on a reliable source. The source must be included as a footnote on the page and in the appendix.

Please keep in mind that the issuance of a Status Report does not signal completion of that particular phase of the campaign plan. While graded, the preliminary reports are not final. Like any project, your views, sources, and strategy may change during the semester. Each Preliminary Report will provide an indication of the extent and quality of the work on a particular stage of the plan.

this is what you should help me with – my part of work is : Competitive Review

Identify the principal direct and indirect competitors for the product. For each competitor, focus on factors such as sales, market share, growth, key benefits, positioning, advertising and promotion budget, promotion program mix, message and media strategies, and an overall assessment of strengths and weaknesses.

this is the brand of our part of the project

the attached document is just the overview of our company. Just for checking

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