New York University Creative Development Discoveries Report

Don't use plagiarized sources. Get Your Custom Essay on
New York University Creative Development Discoveries Report
Just from $13/Page
Order Essay

Treats in popular culture

This task is about evaluating the way treats are expressed as part of popular culture – howare doughnuts featured in popular culture in Australia? What other brands and productscompete for the same occasions as doughnuts and how are they featured in popular culture? Consider memes, TV shows, movies, social media content and so look beyond theirown marketing efforts and consider how are these brands and experiences areportrayed inpopular culture.

Explore, but go beyond doughnut themes that are very well known in popular culture, likeHomer Simpson and donuts: 

Use such popular associations as a starting point for digging deeper into the themesrelated to doughnuts specifically and sweet treats generally in our culture and what canKrispy Kreme learn from those themes, regarding areas to avoid, territories to be carefulabout and ones to embrace and amplify. Eg: the artistic sweet treat baking trend oncooking shows like Masterchef and the various “Bake-off” shows – are there implicationsfrom the popularity of that content for the way Krispy Kreme present their limitededition treats  

Prompts for Investigation: 

· Investigate popular culture for the ways sweet treats are portrayed and considerthe implications for a brand like Krispy Kreme. Start with the obvious and digfrom there to find interesting and engaging ways which Krispy Kreme could useto make the limited-edition range and theme more appealing and engaging.  

· Use secondary research to unearth the pop culture content and then explore itsrelevance, meaning and appeal in primary researcg 



Treats in popular culture: evaluate the way treats are expressed as part of popular

culture – how are doughnuts featured in popular culture in Australia? What other

brands and products compete for the same occasions as doughnuts and how are

they featured in popular culture? Consider memes, TV shows, movies, social media


The assessment tasks for this subject are all about the Krispy Kreme brand in Australia, and represent steps in developing an advertising direction in response to a project brief from a marketing client.  Marketing Project: Objective: Drive frequency of Krispy Kreme purchase by light and lapsed users. Strategy: Get Krispy Kreme on consumers’ radar by offering limited edition doughnuts that are considered “Buzz Worthy” (so more people feel it is worth making the effort to go to a store or order online to try them).  Overall Student Task: The task is to develop a concept for a limited time range of Krispy Kreme doughnuts, and the marketing communications campaign to launch it in Australia.   

My Essay Homework
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.