I’m stuck on a Writing question and need an explanation.
MainStreetApp (MSApp) is a small internet startup that was formed three years ago by two former college roommates in Portland, Oregon. They recently hired a business consultant to complete a SWOT analysis, and they would now like to hire you as a technical writer to use this SWOT analysis to create a project plan that they can present to large corporate clients who have expressed interest in joining the app.
Their app has had moderate success and buy-in from local businesses; however, within the last year, larger national corporate clients have expressed interest in joining the app, but only if its platform develops its reach in markets throughout the United States. In this app, brands have pages—just like storefronts—and on these pages, customers can learn about sales and events, interact with the brand and other users, and enter conversations about the products. Additionally, users can customize their own “malls” by seeing all participating stores closest to their physical location that have their favorite brand, or even sets of brands, due to the MSApp algorithm.
MainStreetApp recently had a SWOT analysis performed by an outside business consultant, and it now wants to hire you to create a project plan it can use to present to interested corporate clients based on this analysis. You will need to create a comprehensive technical writing project plan that clearly explains how someone (other than you) would create the needed technical documentation for MSApp to be a stable enough company to sustain success in a nationwide market. This plan will be presented to a subcommittee in charge of gathering the information needed before this decision is made. This subcommittee is already working with specialists in other fields (marketing, HR, etc.), and thus your sole focus is on technical documents, both virtual and print. Consider documents that potential internal and external stakeholders might need. Your plan will need to address the following:
For this project, you must submit the following:
Your project plan should clearly explain how someone would create the needed technical documentation for MSApp to move into a nationwide market.
The following resource(s) may help support your work on the project:
Document: SWOT Analysis
This document is the final product of the Business Consultant who performed the SWOT Analysis on MSApp.
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