I’m studying for my Marketing class and need an explanation.
Who’s currently buying your product? Where are your deficiencies and where are opportunities? You are required to use the Simmons data for this portion of your paper. This is a natural place in your paper for multiple charts, figures, or graphs. (Please do not use charts directly exported from Simmons as these are often contain far more numbers then you actually need, and thus are not very user friendly. I want to see that you can identify and correctly understand the important values. You’re required to take these numbers and create some of your own figures) Remember, at this point in the paper it’s premature to make any recommendations.