You will choose an organization (THE ORGANIZATION MUST BE LOCATED IN THE USA AND MUST BE A LOCALLY OWNED ONE. SO A SMALL BUSINESS. IT CAN´T BE ANY BIG BUSINESS THAT ALREADY HAS A GREAT SOCIAL MEDIA TEAM BEHIND IT) to develop the organization’s social media presence through an audit, a strategy to use, a content calendar, and sample content. 100 points.
Projects will be evaluated on:
25 points: Quality of writing (does it have multiple capitalization, spelling, or grammatical errors?)
25 points: Does the project have all the required pieces?
40 points: Does the project propose realistic, easy-to-follow, quality ideas to help the organization?
10 points: Organization feedback (organizations will rate students 1-10 on their performance) – this will be from a 3rd party marketing agency on behalf of the organization you choose.
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