MGT 670 SUMS Marketing International Human Resource Studies Consultant Report

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Requirements: Consultancy Report

The taskshould be presented in the form of a consultancy report, and should include reference to relevant theoretical frameworks and empirical data. The report should show evidence of carefully developed arguments, and follow academic conventions including proper use of the Harvard System for referencing and avoiding plagiarism.

Consultancy brief

Step-in-time is a manufacturing firm that specialises in making wooden steps that people can use for exercise in their homes or gardens. The firm is located in the North of the UK. Currently, the head office employs 50 people (including marketing, HR, operations management and financial specialists). It also has one manufacturing plant located in the North of England and two in France, each of which employs around 100 people. Each plant specialises in the manufacture of different types of steps but uses wood as the main material.  

The company has recently decided to extend its operations to another country, in order to tap into local markets and utilise local labour. In order to evaluate its options, different departments at head office are responsible for producing feasibility reports of the various aspects that need to be considered in taking forward this ambitious plan. The HR Office has been charged with producing a brief report that outlines the key opportunities and challenges involved in locating operations in another country, from an employment perspective. They have already determined the key areas that they wish the report to cover, and although these may not seem to be comprehensive, they address previously identified gaps in knowledge. They have contracted this work out to you.

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