M04 Do Branded Companies Like Private Labels? – Assignment Help

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The number of private label (brands exclusive to a retailer) products has grown steadily in recent years. In particular, a number of supermarket chains have increased private label products in their supermarkets as part of their strategy, mainly for differentiation and profitability purposes. Why would a large branded manufacturer want to produce a private label product that will directly compete against their flagship product? Read through the scenario below and answer the questions to reflect on it.


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