I’m working on a Marketing question and need guidance to help me study.
Read the following case and answer the questions at the end of the case and also do a summary relating to the weekly learning objectives this week.
Write ONE brief paper analyzing and summarizing the case plus answering specific questions from that week’s assigned case. Papers are worth 100 points each and will be evaluated on how well they demonstrate insightful analysis, correct application of international marketing concepts, and clear and concise presentation of the student’s ideas. Paper format and length requirement: