FNU Marketing Principles Developing Brands Customer Equity & Social Media Essay – Assignment Help

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The final exam consists of twelve questions. The questions are all essay type make sure you answer in detail, and do not copy and paste an answer. Ten questions will be valued at 8 points each and two questions will be valued at 10 points. Good Luck,


  1. Define customer equity and explain how a company can increase it.

  2. Question 2

    How did Social Media (Facebook&Twitter&Instagram) change the advertising and promotion techniques? When can social media exposure can bring negative publicity?

  3. Question 3

    List and briefly describe the four choices a company has when it comes to developing brands.

  4. Question 4

    What are the steps of the marketing research process? List and briefly describe them. How do companies conduct research?

  5. Question 5

    Discuss business-to-consumer and business-to-business marketing and what are their major differences?

  6. Question 6

    Name and describe the four major steps in designing a customer-driven marketing strategy.

  7. Question 7

    Differentiate between a product idea, a product concept, and a product image.

  8. Question 8

    Compare and contrast pure competition and oligopolistic competition.

  9. Question 9

    List and describe the three distribution strategies that producers use, and provide one example of products for each type of distribution.

  10. Question 10

    In your own words describe two of the following four :Off-price Retailer.Superstore.Broker.Agent.

  11. Question 11

    Explain what is the primary focus of a customer-centered company and how can the company create competitive advantage?

  12. Question 12

    identify and describe the three product strategies a company entering a foreign market can use.

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