Emerson Linguistic Characteristics of Commercial & Social Advertising Slogans Case – Assignment Help

Can you help me understand this Communications question?

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Please read the jpg attached (ignore the question at the end of the document.)

FInal Case Study.JPG” href=”https://canvas.emerson.edu/courses/1756834/files/113632565/download?wrap=1″ data-id=”113632565″>FInal Case Study.JPG

INSTEAD, I want you to…
1) Come up with THREE (3) IDEAS to show a commitment to the Haitian people by Carribean Cruise Line.

**They WILL be going to Labadee regularly and they need some ideas to…
Meet the needs of ALL 3 different types of passengers at the SAME TIME:

a) Passenger A – who want to be involved and help – financially and/or with time commitment

b) Passenger B – who “doesn’t mind” helping by donating –
but don’t want to be bothered with a time commitment on their vacation

c) Passenger C – who don’t want to be “bothered” or be made to feel guilty for not wanting to contribute.
They JUST want to enjoy the vacation they saved for and paid for.

These ideas need to help the Haitians (and maybe celebrate their heritage and culture) both on the cruise ship and at the island during their stay at Labadee and must meet the needs of ALL 3 types of customers AT THE SAME TIME (You cannot have different ideas for each type of passenger b/c this will exclude another type of passenger.) – You need 3 ideas that will allow people to help while NOT upsetting those who don’t… that’s the tough part.

2) Then you will want to tie up your ideas into cohesive campaign by giving it some sort of campaign name / slogan / hashtag that will help you promote it to the masses.

3) Then I need to know how you plan to use PUBLIC RELATIONS to PROMOTE it to the masses…
a) List the 3 strategies of: 1) PR – News/Mass Media, 2) Social Media & 3) Web site promotions) to let the media and the world know about your commitment and the progress being made through the campaign.
b) List 2 – 3 tactics for each strategy.

Just answer the questions in this order and numbered accordingly.
You do NOT need to identify the publics (as I did this for you) or list your Objectives – this is about IDEAS only…

– So just list your 3 ideas (in answer to question 1)
– Then provide your campaign name/slogan/hashtags (in answer to question 2)
– And list the 3 strategies of
a) PR/Mass Media
b) Social Media
c) Web Site Promotion
… with 2-3 tactics listed for each accordingly.

SINGLE SPACE… 11 or 12 point; left justified;
Bullets are fine
Length: 1-2 pages. (Worth 15% of grade)

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