Emerson College Apple Brand Identity Checklist Questions – Assignment Help

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Pick any brand name of your choice

Execute the brand identity checklist for the brand name.

Please note if a checklist item doesn’t apply to your brand, or you are unclear on how to apply it.

Brand Identity Checklist Elements

  • What are your goals with the identity elements (specify which identity element you are critiquing)?
  • Is it simple (Easy to remember/say/spell/view)?
  • Is it memorable?
  • Is it meaningful (Describes attributes of brand)?
  • Is it differentiated from the competition/distinctive?
  • Is it transferable (support growth & evolve with the brand)?
  • Is it adaptable (across cultures, across target markets, channels, devices)?
  • Is it protectable (by trademark or patent)?

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