I need help with a Marketing question. All explanations and answers will be used to help me learn.
Electric vehicles are rising in popularity and interest across various international markets. Automobiles, motorcycles, pickup-trucks, bicycles, skateboards, hover-boards, and yes, even surf-boards and outboard engines for boats… The world seems to trends towards going fully electric… Therefore, it seems rather logical that marketing products in the aforementioned segments will be all about electricity…
Or is it?
This Discussion invites you to explore BOTH sides of these market trends: (1) electric vehicles will become the new standards of personal transportation and recreation… (2) electric vehicles are overly hyped and not that ‘green’ or eco-friendly at all.
So as a Chief Marketing Officer (CMO) for a company of your choice belonging to either one of the aforementioned segments… what should the future marketing strategy be?