ECOM 322 SEU Social Media Marketing Comparative Effect of Advertisement Sources PPT – Assignment Help

I need an explanation for this Marketing question to help me study.

Don't use plagiarized sources. Get Your Custom Essay on
ECOM 322 SEU Social Media Marketing Comparative Effect of Advertisement Sources PPT – Assignment Help
Just from $13/Page
Order Essay

ECOM 322: Social Media Marketing

1st Semester/2020-2021

Project Assignment

In this project, you will work individually to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi organization (business or non-profit) of your choice (select a business of any industry). And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.

The goal is to assess where the business is, in terms of their social media use and activities, while providing a sense of what you [As social media marketer] could do for them to develop their Social Media Marketing Plan [SMMP].

Within the SMMP, the student should decide what social media platform should be used, setting social media marketing goals and what content will be shared and create accounts on popular social media platforms like Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.

For this part of the assignment, you need to write a report that describe the following aspects of the business.

  • Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]
  • Audit your social media platforms performance [2 marks]
  • Social media benchmarking [3 marks]
  • SWOT Analysis [1 mark]
  • Research your target audience [1 mark]
  • Develop your social media brand/business standards [2 marks]
  • Implementation [Content Ideas] [4.5 marks]
    • Determine the purpose/goal
    • Ideal time for Posting
    • What types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?
    • What percentage of your posts will be promotional, if any
    • How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?
    • Regarding influencer marketing strategy, select 3 influencers and evaluate the following:
  • Evaluation and Measuring [1.5 marks]
  • Budget [1 mark]
  • Conclusion [1 mark]
  • Reference list
  • Find creative store/business name [Doesn’t exist].
  • Describe the industry and company.
  • Create proper social media accounts [such as Twitter, Instagram and Snapchat]. And provide screenshots of the accounts that you’ll use across all social platforms.
  • Explain the competitive advantage in order to show how the company can realize significant gains by using SMM and what do you want to achieve with social media?
  • After creating your social media accounts, share it with your colleagues.
  • All students are required to participate/engage [likes, comments, tags or share] and provide screenshots.
  • Social media marketing statistics will give you the vision you need to improve your plan, check your account’s statistics [ex: Twitter analytics, Instagram Insights] and attach a screenshot to your report.
  • After that, you must analyze the company’s use of the social media by examining their presence on the following social media platforms:




Company Posts


Average response time to feedback

Platform 1

Platform 2

Platform 3

Note: you can use any free online Sentiment Analysis tools to evaluate your social media presence.

  • Review the social media accounts of five local competitors and pay attention to their tone and personality and analyze your competition’s social media platforms, base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms.

For each competitor answer the following questions:

  • How your competitors use each platform?
  • What type of content are they posting? And social media platforms used?
  • What content is getting the highest engagement [e.g. retweet, likes, comments]?
  • How many followers do they have?
  • How often do they post [daily, weekly or monthly]?
  • Do they respond to comments? And how?
  • Are your competitors successful on these platforms?

Note: You can use any free online third-party platform for further analysis.

  • Conduct a social media SWOT analysis for your business. And after completing SWOT analysis, think about the results and act accordingly.
  • How can a SWOT analysis help your business?
  • Based on the finding from your social media audit, write the goals and strategies section of your SMMP.
  • How are you going to get people to engage with your business on social media?

5.Define your social media marketing goals [1.5 marks]

  • Research to determine the target audience of your business.
  • You will create three marketing personas that represent the organization’s target audience.
  • Which platforms might best help you achieve your goals? [Select at least 4 platforms].
  • Establish your business voice and tone and figure out how to speak with your target audience.
  • What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and also list 2 or 3 that your style is not.
  • Write a clear and detailed description of your brand/ business posting guidelines.
  • What logos, positioning, and sizing will you use?
  • What fonts and colors will you use?
  • How your brand/ business will respond to public complaints, competitors, and questions from followers?

In detail, develop actionable social media tactics to implement each of the social media platforms.

For each social media platform [based on the previous selection (point #6)]:

  • The influencers you will employ and why you selected them
  • Social media platforms they are using
  • The nature of their followers
  • The media and messages you will ask your influencers to promote
  • Create a social media content calendar plan for your business and attach a screenshot to your report.
  • How to integrate paid advertising in your content marketing strategy?

Note: Provide screenshots of your work.

  • Choose four metrics to measure the success of your social media campaign? [Explain].
  • How do you know if your social media activities are effective?
  • How much your business should spend on its social media marketing budget? you should include the following: Content creation, Tools, Paid advertising, Paid partnerships (Influencer campaigns), Employees and training, Management and any important resources.
  • Conclude your report.
  • List all the sources you have used in the process of researching your work.
  • A title that well represents the content of your report.
  • Table of contents.
  • An opening paragraph.
  • The main body of your report, which required analyzing a company’s use of social media [All points must be related to the concepts raised throughout the course].
  • . And ensure that you follow the APA style in your report.
  • The minimum number of required references is 5.
  • Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
  • A mark of zero will be given for any submission that includes copying from other resource without referencing it.
  • Your report length should be between 2000 to 2400 words.
  • Assignment must be in word format only no PDF.
  • Your file should be saved as: Your Name – CRN – ECOM322-Project Assignment – Part 1.doc

Assignment Guidelines:

  • This assignment is an individual assignment.
  • All students are encouraged to use their own word.
  • Your Assignment must include:
  • Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.
  • You must check the spelling and grammar mistakes before submitting the assignment.
  • Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.

Presentation Guidelines

  • Prepare a presentation describing the work done during the semester.
  • The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q&A.
  • You are free to choose any slide format and you should make sure having a proper number of slides; so that you are able to finish on time (Template is attached in the blackboard).


  • Any information that you use in your SMMP that has been derived from a published source (including our textbook) must be properly cited.

Project Submission:


Due Date

Point Covered


First Submission

End of week 9

31/10/2020 @11:59 P.M.

1, 2, 3, 4, 5, 6 and 12


Second Submission

End of week 13


@11:59 P.M.

7, 8, 9, 10, 11 and 12




@11:59 P.M.

Presentations of students’ Project Assignment


Note: pleas make sure it’s done very well

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.