Dillard’s Department Store – SWOT Analysis – Recommendations Paper


The recommendations section is the last section on your SWOT analysis.

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After you have completed your SWOT analysis, take the following steps by brainstorming:

1. Consolidate your analysis results into a four-box SWOT matrix.

As mentioned in the introduction (and in our SWOT analysis example), your SWOT helps you identify strengths and weaknesses that are either helpful or harmful to your organization. As you can see from the SWOT matrix example above, strengths and weaknesses are internal to the organization, while opportunities and threats are of external origin. Strengths and opportunities are helpful to your organization’s strategy and weaknesses and threats are harmful to your organization’s strategy.

Once you’ve completed the SWOT brainstorming process with your leadership, consolidate your results so you can see all the positive opportunities—and any negative trends—that could affect your strategy, and how you operate on the whole.

2. Start developing your recommended strategy map. This map will help you make recommendations.

Before you can begin developing your strategy map, you need to be certain you fully understand strategy mapping (what you are recommending and how to implement). If you have asked the 15+ questions posed in the SWOT analysis example above (specific to each of the Balanced Scorecard perspectives), then it should be relatively straightforward to filter by each perspective and come up with key objectives for that area. For example, does it seem as though you urgently need to make strategic adjustments to one particular area of your strategy? Do you need to address a failing new product launch before addressing market expansion opportunities?

1. Communicate to the organization where, how, and why you will be making the recommendation your strategy.

The document needs to be at least 9 pages (not including the references page or title page). I can do the title page and reference page if you provide me with the website the information was collected from. My instructor doesn’t like direct quotes and instead encourages paraphrasing.

Thank you so much!

Four Box Matrix (if needed to brainstorm). We don’t need to add it to the paper:


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