Topic: Delta airlines
– Each student will submit a professional font typed; 1.5 spaced report based on individual
– The student will choose a Research Topic that must relate to the Travel and Tourism sector and
be approved by the Professor.
– The time of research is current, and the purpose is to provide recommendations during a time of
– The word limit of the report is 2,500 words +-10% (excluding exhibits and references). It should
be of the highest possible quality in its research, writing, analysis, citations, and approach.
It is critical that students demonstrate superior oral and written communication skills, grade deductions.
will be made for grammar and spelling errors in the written report.
There will be zero tolerance for plagiarism. Please refer to Hanson’s plagiarism policy and be reminded.
to follow APA style citation.
The report requires the following key components:
a) Title Page
b) Table of Contents
d) Literature Review (includes your research and analysis with appropriate subheadings)
e) Complete SWOT analysis
f) Discussion on communication practices and recommendations
g) Safety recommendations
i) All References must be included (APA style)
1. Students choose a topic related to the Travel and Tourism sector (see list below) and must be
approved by the Professor by Week 5.
2. Research and define the impact of COVID-19 on your approved topic (a travel and tourism
3. Perform an environmental scan, a complete SWOT analysis of the industry during the COVID-19
crisis as it relates to your topic. (Consider using March 15, 2020, as a benchmark date for this
4. Discuss the importance of communication during a crisis, and then perform a critical analysis of
the communication practices followed by the chosen company during the COVID-
5. Provide some specific safety guidelines that you would recommend the company to follow after
re-opening of the travel and tourism sector. Explain the reason/ logic behind every guideline.
6. Provide recommendations for the affected company/product/service to survive/sustain or
leverage during this crisis.
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