Crocs Case Study

The guidelines for this assignment are fairly straight forward. Use your understanding of course concepts (both through course discussion and textbook learning) in concert with external sources to justify your position and conclusion.

There are no formal length requirements, however you must ensure you fully explain your position, and demonstrate a clear understanding of the topic at hand. As a general guideline, each answer should be approximately 10-20 sentences long.

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External references are expected. Not only must they be used, but you must show why and how they contributed to the innovation/understanding/interpretation of the concept at hand.

  1. Crocs have been discussed by many industry experts as a fad product. Applying Crocs core competencies, how can Crocs’ supply chain model be used to mitigate the potential of the brand becoming a fad? Why do competitors in the industry not have as flexible a supply chain?
  1. What strategy did Crocs use to reduce the ordering risk for smaller businesses? What impact did this strategy have on economies of scale, and on the supply chain as a whole?
  1. Why did Crocs not sell to Wal-Mart? What effects did this decision have on the overall supply chain, and relationship with other retailers?
  1. Crocs is sold to buyers within a number of consumer markets (gardening, boating, medical, etc.). How does this business model affect the overall supply chain? What areas of concern within the supply chain may result?

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