My course project will be on hotel industry giants Marriott and Hilton. Both globally recognized companies are very close competitors, both are recognized for loyalty programs and superior customer service. Having worked for both brands, Marriott excels in the number of different levels of options available for business travelers, while Hilton excels in different areas.
Company: Marriott International
Competitor: Hilton International
Research: SWOT Analysis, what is the crisis? Diagnosis of a crisis/situation/event. Head-to-head comparable analysis on the number of hotels, CEO rating, overall company culture, brand ranking, and other ratings.
Six Images of Change Management
Images of Change Management. There are six images listed and they are: Director, Navigator, Caretaker, Coach, Interpreter, and Nurturer. Read & Use on the Grid 1
This Course Project will help you utilize the concepts in this class by doing a thorough analytical and in-depth review and comparison of the change in two companies.
You will accomplish the following in the course.
Research two publicly traded companies and compare and contrast their methods of handling a significant change in their organizations. Analyze and write about images of change in those organizations in a Change Analysis Paper ‐ Images of Change (Milestone 1, include four references).
Create the final written version of your project. The written component will simply be a combination of Milestones 1, completely formatted using APA writing styles.
Select your two companies that have undergone some type of fairly substantial change in the recent past. Find the company and the change information online using EBSCO or using another appropriate resource in the DeVry Library. Other ways to find information include utilizing Google, Yahoo Finance, or Reuters and looking up annual reports of companies that interest you. Often, reading the first sections of these reports (i.e., letters from CEOs) will give you ideas about changes they have gone through in the past year(s).
The Change Analysis—Images of Change Paper (Milestone 1)
The Images section focuses on the six different images of managing change and how each approach to change affects all that follows in its implementation and continued support. Download the Project Images Grid from the Course Resources area. Select three of the images of change explained in the lesson from the grid. Then, analyze how those particular images would affect the ensuing diagnosis and implementation in your two selected companies on their change plans.
Here’s what to do.
Review the changes in each company and describe them thoroughly in a Word document. Explain how the change impacted the companies and who it impacted. Compare some of the similarities and differences between the change in the two companies.
Review your prepared grid and select three images of change from your grid. Complete the empty blocks on the grid for those three images using outlines, bullet points, and rough ideas for both company’s change.
In a Word document, analyze, compare, and contrast the three images and explain how the behaviors of those images would be different or the same during your companies’ changes and how those differences could (or did) impact the success (or failure) of the change, comparing and contrasting the results at both companies.
Explain which image (or combination of images) you feel would have best facilitated the described change and explain why.
Based on the information you read about the results of this change, state which image you think the leader of the change actually resembled the most. You may speculate on which image you feel best represents the change agent at either or both of the companies. This will depend on how much information you found about the internal workings of the company during the change.
This paper should focus on evidence that demonstrates how the management of the organization integrated one or more of the six images of managing change, how effective the change was, and what management could have done differently to increase the probability of successfully implementing the strategic change initiative. Again, this is a compare and contrast paper, so include information about both companies in your report.
Item Total points
Properly filled out and submitted change grid showing your initial analysis and notes 15
Two companies selected, briefed, and referenced 20
A thorough description of the change explained 20
Comparison of the two companies, similarities and differences of the changes, and the results 20
Image analysis 15
At least four new references, properly cited, using APA formatting.
Total points 100
Compare the two company analyses to each other and offer your perspective (value judgment) of the effectiveness of the changes made to date in each case.
Identify potential areas of resistance that may occur and at least one strategy to respond to each. (This will most likely come from your weaknesses and threats section of your SWOT. If not, take another look at your SWOT.)
Make recommendations for further actions within the organizations and the rationale chosen for these recommendations.
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