COM 656 SNHU Digital Media Communication PR Campaign Project Kylie Cosmetics Research – Assignment Help

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Create a report that includes the research and evaluation that will inform your digital media communications campaign. Your report will consist of a campaign
proposal that includes an analysis of the effectiveness of digital tools for their ability to reach an audience, especially focusing on the language and stylistic
elements endemic to those platforms. The primary focus should be social media channels; the secondary focus should be new media platforms. Then, using that
information, create your own campaign employing the digital tools you have studied, including samples and a return on investment (ROI) report. Specifically, all
of the following critical elements must be addressed in your campaign proposal:

1. Background
Provide an overview of the company selected for the campaign. This background will provide context for the digital communications campaign that you
will create.

2. Evaluation of Digital Tools
Include an evaluation of various social media channels/new media platforms relevant to your campaign. Your evaluation must substantiate your
recommendation of tools for the specific campaign. Be sure to evaluate the tools for the following:
a. Communication Styles. Language and stylistic elements.
b. Effectiveness. How do these digital tools reach a target audience and create community?

3. Recommendation of Digital Tools
a. Select 3–5 Digital Tools. Based on the evaluation, narrow down the list of social media channels/new media platforms and select 3–5 of these
tools (including both social media channels and new media platforms) that you recommend for the campaign.
b. Employment of Digital Tools. Recommend how to directly employ the 3–5 digital tools in the campaign.

4. Target Audience
Identify the campaign’s target audience and describe how each digital tool can be used to reach the audience.

5. Challenges
Identify potential challenges and include an overall recommendation of how these digital tools can be used to respond to any possible challenges in the

6. Opportunities
Identify potential opportunities and include an overall recommendation of ways in which these digital tools can be used to take advantage of the
opportunities that will contribute to the overall success of the campaign.

7. Current Social Trends
Evaluate the current social trends related to the campaign. How do the social media channels/new media platforms match these trends?

8. Brand Imaging Strategies
How can the social media channels/new media platforms be employed for brand imaging? Describe the strategies that you will use to capture a
consistent theme and enhance the consumer experience with this media.

9. Predict Future Trends
Predict future trends regarding the use of social media channels/new media platforms. How can the selected digital tools be used to address these
potential trends?

10. Sample Copy
Create a sample copy for your chosen social media channels/new media platforms and include an analysis of why this approach would be effective.

11. Return on Investment (ROI) Report
Design a one-page ROI report that incorporates effective standards for measuring the outcomes of your campaign.



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