This concept is introduced to you early on in this week’s readings and two characters are mentioned in detail: Andrew Carnegie and John D. Rockefeller. Both were captains of industry and financial geniuses, earning millions upon millions and expanding their business empires across the country.
My questions for you are:
Carnegie invented “Vertical Integration” and Rockefeller invented “Horizontal Integration.” What were the advantages and disadvantages of each?
More importantly, do you think that these business practices were ethical?
The book is Visions of America: A history of the U.S by Keene et al
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