A1 Business and Technical College Online Customer Relationship Presentation – Assignment Help

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Part 1

Deliverable Length: 450–650 words

President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships.

You are to compose a memo that briefs him about what the three different types of channels mean; your evaluation of the appropriateness of the three different channels for your vision of the new MedEd/CHC; and that explains, in at least 1 page, the specifics of your marketing plan for MedEd/CHC based on the type of channel you suggest.

The memo should be 450–650 words and should include applying the strategic digital marketing channels continuum, as follows:

  • Intermediation: The e-business’s information accessed through a brick-and-mortar medical health care or education provider
  • Disintermediation: The e-business’s health care information and services accessed directly, often substituting or bypassing traditional medical service providers
  • Reintermediation: The e-business’s health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection
    • Reintermediation may also include the e-business’s marketing channel strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery

Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report.

Part 2

Online Customer Relationship Management

Deliverable Length: 8 slides with 200 words of speaker notes per slide

Develop a PowerPoint presentation of 8–11 slides for a proposal, including 200–250 words of speaker notes per slide, covering the following:

  • The proposal should begin with a brief explanation of each separate technique (1–2 slides).
  • Present your evaluation of 3–4 of the technique’s strategic contributions to the e-business’s market leadership for MedEd/CHC (3–4 slides). The specific techniques that you should evaluate in your plan include the following:
    • Personalized customer interaction
    • Customer relationship management (CRM)
    • Customer experience management (CEM)
    • Interactive relationship marketing
    • Mass customization
    • Customerization
  • Conclude with a proposed plan integrating at least 3–4 of the strategic techniques to achieve the e-business’s CRM and relationship marketing objectives for MedEd/CHC (4–5 slides).

Use the presentation’s Notes section to describe concept applications in detail.


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